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Southern Roof Systems Team
Our Mission
A customer-committed team of the best people in the Roofing Industry, dedicated to providing Top Quality Service with a passion, integrity, and the will to be the Best.
Nancy Aaron, CEO
Nancy Aaron is a proud Woman in Business Owner of Southern Roof Systems, Inc. She has spent over 30 years in education as a teacher and currently a Resource Specialist for Special Education in Okeechobee County. Nancy has a background in sales, territory management from her experience in educational publishing sales for over 11 years. She also has a background in insurance, with insurance being a family business for over 40+ years.
After meeting and marrying her best friend, Carl Aaron, she began analyzing the roofing industry in Florida. Becoming friends with Kent Porten and Wendell McKuhen, hearing their concerns with the quality of the industry, Nancy began exploring the possibility of opening a roofing business and becoming a state certified roofing contractor. Thus, Southern Roof Systems, Inc. was formed.
Southern Roof Systems, Inc. is a customer-first driven company that provides Florida residents with the quality and service they deserve.
Nancy Aaron is the primary owner of Southern Roof Systems, Inc. along with Carl Aaron, Kent Porten, Wendell McKuhen and Jason Morar. We have assembled a team that prides themselves on quality, customer service, communication and having a safety-first mentality, making Southern Roof Systems the industry leader in Florida. With the experience that the team brings, we are a Southern Family Tradition since 1955.
Carl Aaron, President
Carl Aaron is a Second Generation Roofing Contractor who learned the business from his father Carl Aaron Sr. He started on the roof at young age and worked his way up the through the ranks so he has done it all from all types of Residential Roofing to some of the Largest Commercial Roofing projects in Florida along with passing the State exam in the late 1980’s this gives him the knowledge and experience to lead Southern Roof Systems as one of the industries best.
He is involved in all levels from planning to operational execution. He directly oversees all pre-construction activities including estimating, purchasing and planning but with a drive for quality and communication in the field and respect towards the staff that achieves it.
He is always striving to assure we give our clients the best total service from cradle to grave. On any given day or time you will find him bidding work in the office or in the field, walking job sites, providing guidance, and shaking hands with our employees and our clients.
With a passion for Southern Roof Systems Carl is always looking to the future of Southern Roof Systems to keep it at the forefront of the Roofing Industry.
Kent Porten, Vice President
Kent Porten was born and raised in South Florida. He has been in the construction industry for his entire professional career, of which twenty years have been in the roofing industry. Kent has been a leader in sales and project management, having owned his own roofing company, as well as serving as the Sales Manager for the largest residential roofing company in the state of Colorado.
Wanting to get back to his roots, he returned to the state he loves and calls home. “Family is the most important thing in my life. I want to leave behind a lasting legacy for my son. I hope that one day he will help take Southern Roof Systems forward and continue our southern family tradition for decades to come.” Kent’s ideal goal is the be the best roofer in the world; however, realistically, he simply wants to be the best roofer for his customers.
Wendell McKuhen, Chief Operations Officer
Wendell McKuhen, a second generation waterproofing technician, began his
career in 1974 with Mac’s Roofing in Okeechobee, Florida.
Wendell went to work for Ace Roofing in Stuart, Florida. Wendell moved on to
Okeechobee Roofing in Okeechobee, Florida.
The next few years Wendell worked for several different roofing companies
throughout the State of Florida.
Wendell settled at Total Roofing Systems, Inc. in 1990. Wendell became an Owner and the Project Manager over approximately 100 employees on all Commercial and Residential Projects for the Company.
Total Roofing Systems, Inc. sold their company in 2012. Wendell decided to semi-
retire for a few years. Wendell continued to do small commercial and residential
work for different companies, only to discover the work being done was not up to the standards the customer deserved.
Wendell has decided to join forces with Carl Aaron, also a second generation
water proofing technician and give customers of Florida the quality work they deserve.
Jason Morar, Chief Tech Officer
Jason Morar has worked in the construction/roofing industry, as well as the property insurance claims industry, for a combined 20-plus years. His humble beginnings start as a laborer measuring and cutting materials in a commercial construction setting. Progressing onward, he has worked as a mechanic installer, foreman, salesman/project manager, production manager, and insurance claims specialist with full-scope end-to-end handlings in 1st and 3rd party residential and commercial property claims.
Jason is the qualifying roofing licensee for Southern Roof Systems, Inc. His experiences are further bolstered with a continuing education Bachelor of Science degree in Industrial Mathematics, focusing in computer networking and programming, structural/material science and engineering, as well as business and economics. With an analytical mind and attention to detail,
Jason’s commitment to excellence comes from the example set forth by his father Michael Morar. “Improper and inefficient execution offends my sensibilities on a professional and personal level. It is my goal to design and implement 21st century technological solutions, while upholding and honoring the practices and traditions that came before me. I strive towards a level of quality and service that would make my family proud.”